4. Moscow

Dance, dance, dance – management, business, dance schools


Do you remember 80’ years- time of Jane Fond’s aerobic? Dancers, nice costumes, different kind of fitness: from Pilates to Fitball. Nowadays, dance is more fashionable.

It is not a surprise: dance floors existed also before: our grandmothers, mothers were running on heels to dance in “House of Culture”. Later were discos, now are clubs. Now dance is not more limited in one dance floor (one house) but it became more mass sport for maintain to be fit, to relax after the work, to enjoy the free time ecc . It is a pity not to use this trend and don’t set up a business based on it.
Dance school “ Svetix” was born from Svetlana Cosolapova: “I was teaching dancing for more than 10 years. At one certain point I was not able to manage the quantity of clients, so I thought “Why do not open a dance school? No investors, only my personal earnings and savings.” She founded a pedagogue and registered the school”.

 Studio of East Dance “Jasmine” was born in the same way. Nowadays, Mohsira- owner, teacher, has 11 groups- 500 persons, who are dancing belly dance, Arabic and afro.

In Moscow there are more than 100 dance schools. This trend is developing very well in Saint- Petersburg, on Ural and Siberia. Although belly dance is the most popular style, other styles are becoming more common. For instance, “Maxidance”- studio of clubbing dances from Novosibirsk, where are taught also Djs and Vjs- opens new placement in Yekaterinburg, Omsk ecc. The new” trend” in dance in noticed in quite every specific journal.

For majority clients of these dance school the main reason why they participate is not learning clubbing dance and to show off on dance floors, but to move beautifully and control their body.

What about teachers ?

Although being a teacher in aerobic you need specific certification, to be a dance teacher it is not obligatory.
– Street dance – is a specific style. I don’t know any faculty where you can learn to be a teacher of RnB or Street Dance teacher. The most important is that we want to teach. – said Svetlana Cosolapova (dancer with economic diploma).
 « The selection is very serious. For sure, I look at them during the lesson. Later I ask them to create a choreography- improvisation.”- said Svetlana

Why so serious? Teacher is a “car” (king) and the God in dance school. Teachers create the atmosphere in dance school. How they are energetic, professional, how are able to control attention depend the client’ willing to participate in our course. So we should not safe on the “stars” salaries. In the same time: salaries are the biggest part of our costs”- Svetlana Cosolapova.

 The cost of project is around 15 000$: it is a minimum some for rental and advertising, the period of gaining a profit- 2-3 year. The best time for star is autumn.

The medium price for a course in a normal group (15-25 persons) per month is 1300-2300 rubles per person.

 “We like dancing and we want to encourage people to dance, so we make democratic prices- for one lesson we take 350 rubles. The main client is – busy people with a high profit and who are shy to practice in a group. Individual lessons are doubling beneficial: for a client and for profit of the school (laughing). ”-said S. Cosolapova.

Costume selling is also a way of earning, especially in Dance East School, where you can buy costumes taken from abroad.

From dance floor to dance ceiling

Dance business, there are two possibilities: basic or filial. Example of the first is “Jasmine” dance school: only one placement with very high rental (because is settled in the center of the city). Example of the second type is “ Svetix”. Its strategy is to become “wider” to open more placements. “We have 6 placements in Moscow, many wonderful professional pedagogs and many groups. “ – said S. Cosolapova, who put together: teaching, organization, management and dance. “I dance, I know doing it and I like it” -S. Cosolapova.

Interior design- is very important for many schools. “Our dream is to have our own building. But it is not easy, from legal and financial point of view.”- S. Cosolapova.

“Today you are here, tomorrow the director changes and you say good bye. What about clients, who got used to this place?-renting a building is very problematic”- S. Cosolapova.


Majority students, businessman/ women, engineers, managers, cosmetologists. Some of them even change their life and become dancers. For example two main dancers in dance theater’s “Mohsira”: one finished linguistic faculty in Moscow Pedagogue University, another – Law and economics Faculty.

“We try to encourage more workers and students. In weekend we work from 12.30-22.00, during the week from 19.00.”- S. Cosolapova.

“People are coming because of different reasons: some to do some fitness, some to lose weight, some to have fun.”


      Advertising in city guides, but it is very expensive


      Internet (renew of websites!)


 Every well-developed fitness center has some dancing lessons. Only one receipt for inning this competition is – specialization and unique behavior with the client. So that is why in administration of these two dance schools are women. However, every new businessmen who wants to set up a new dance school needs to be prepared for facing many problems, but in the end it is worth doing it.

Ekaterina Cinarova



Elite dance education in Russian- traditional ballet school in Moscow



The Bolshoi Ballet Academy was established in 1773.
Over the years it has earned an international reputation for its quality of training that produces world class dancers.
Graduates go on to careers with major national and international dance companies.

The Bolshoi Ballet Academy invites the foreign citizens for training according to the programs of:

  • traineeship for those who are studying ballet for their benefit;
  • full-time vocational training, specialty “Choreographic Art”, qualification “Ballet Dancer”;
  • academic higher education program for those who are interested in becoming teachers, specialists in management and choreographic art.

The method of teaching is founded on a thorough, comprehensive, classical training curriculum that is carefully coordinated to the students’ ability.
The curriculum includes Ballet Technique, Pointe Work, Centre Work, Repertoire, Das de Deux, Jazz, Character Dance and Historical  Dance.
The Academy offers a professional teaching staff with international teaching and performing experience.
All classes are carefully graded both for age and technical level and each student is given the individual attention so necessary for his or her progress.
The Bolshoi Ballet Academy holds annual auditions for the students seeking acceptance into the full-time programs of traineeship and vocational training.

Interview with Maria Leonova – Director of The Bolshoi Ballet Academy


Boris Eifman- Artistic Director and Choreographer.


Example of how politics, historical times influenced the management of cultural companies in the Soviet Union and, later, in Russia.

 Eifman has also typically chosen tragic psychological narratives for his ballets, from tales of heroes and heroines trapped in asylums (“Red Giselle,” “Don Quixote,” “The Master and Margarita”) to sagas of characters crushed by their societies (“Anna Karenina,” “Tchaikovsky,” “Russian Hamlet“). And from the beginning his work has split audiences and critics into galvanized camps, those who adore his ballets and those who avoid them.

The Siberian-born Eifman, a promising graduate of the Leningrad Conservatory, was appointed director of the little-known Leningrad Ballet Ensemble at 30, in 1977.

The life of my company can really be divided into three decades,” Eifman said “the Soviet period, the perestroika era and the last 10 years.”

The soviet Union:    

Eifman managed to secure his own small Leningrad ballet company. But even before its first performance he found himself battling cultural bureaucrats over his choice of music for one dance on the program: Pink Floyd. Eifman threatened to cancel his sold-out concert if he couldn’t perform the piece. Half an hour before curtain he received permission to do it – once.

Political gamesmanship demanded much of Eifman’s energy in his company’s first decade. But he persisted in pursuing controversial subjects. Not surprisingly cultural authorities often called him into their offices. “They said that it would be best if I left, and that, as at that time Jews were being allowed to emigrate to the United States, they were ready to let me go at any moment,” Eifman said.

Instead he stayed and built his company, serving as the troupe’s sole choreographer, as well as administrator, teacher, recruiter, marketer and government liaison.


 “When I showed my ballet to the commission,” Eifman recalled, “the panel said, ‘Oh, it’s a work of art of the new Russia.’ ” He added, “Overnight I went from dissident to people’s hero.” For the first time Eifman was able to create ballets freely. In 1988 the state granted the company its own rehearsal space, and state financing remained stable even after the collapse of the Soviet Union in 1991.

The third decade

 Despite receiving more substantial state financing than in the past, the company maintains a heavy foreign touring schedule, to subsidize his lavish productions and to supplement his artists’ salaries. And he remains heavily involved with administrative duties, including the creation of two major new projects: a dance academy planned for 2009 and a home theater for the company, its first, to be built by 2012 as part of a major redevelopment project in St. Petersburg.

 It is worth reading the interview with Boris Eifman, where is explained why and how he came with idea to set up his own business and how he managed to become one of the most famous choreographer in the world.

A Pinocchio Whose Nose Never Grows


” A Beautiful Tragedy”-finally- the truth

“Russian classical ballet is exceptional. It has glorious traditions, and is a distinct part of Russian self consciousness. The popular engagement is huge, and dance is taken to higher levels of perfection than anywhere else.”- this is one of the most common opinions about Russian ballet. However, do we know the true? Do we imagine how is difficult to reach the mentioned levels of perfection?

“ A Beautiful Tragedy “ is the title of the film, which perfectly tells the true: to succeed you need to sacrifice..even you psyche, yourself, the life….

“This film is about striving to perfection. This is the story of the class of 2004/2005, the most talented class the school has experienced in many years. The film is reflecting the ballet as a constant aspect of the integrity of Russian culture. During the last 100 years the Russians have lived through several dramatic changes of their society. Communism overthrew the Tsars empire, dictatorship and uniformism overthrew communism, Gorbachev overthrew the dictatorship, and Putin reinstalled it with the blessing from capitalism – all this, and the ballet remains the same. Regardless the color of the political leadership of the country, the ballet remains the pride of the Russian nation. The ballet is pure beauty and an arena for emotions. But the ballet also carries an implicit expression of the brutality and the demand for subordination in Russian society. The girls at the ballet-school in Perm, under the guidance of the legendary Sakharova, know nothing about the world. As if in a monastery they live in isolation, dedicated to the 200 year old conventions of classical ballet. Movements shall be perfected until the demand for beauty and grace is fulfilled. If the beauty is not glittering bright, the road back to reality is short. A kilo too much or a tired muscle – and the girls will be finished before they got started. Beauty demands sacrifices. Only in a society that demands an extreme level of sacrifice can one have such expectations of children.” David Kinsella

Part nr.2     Part nr.3      Part nr.4


Latin Dance-in URSS and today


Summer- is not a normal season. It is the whole world, in which is sun, sea, travelling, fresh fruits and…dance. After the winter we want to relax, to enjoy the life..so we start, at least, think about dance.

Let’s look how it was in the past.

In URSS interest in social dances appeared in 50s in XX years. The true is that, from comunistic point of view, dances were forbidden and immoral. Firstly was rock and roll and its broche Jive ( Swing). Through Poland to Russia arrived samba in 60s. Square rumba was danced also before the war, but the Cubin rumba ( many movements of the hips) was less fortunate, it was announced as erotic.

The same fortune had another dance of Liberal Island- cha-cha-cha.

In 1968 in the Second Festival of all states of Dance, the jury did not allow Dobromir Novacek and Eva Vopatova ( from Czech Republic) to dance this dance. After this, Dobromir Novacek told: “ How they could! It was my “time of stars”!”. This gave the beginning for the first dance revolution in URSS.

 The time changes. Nowadays we have discos, clubs, dance schools and in some words: new wave of dance, which contains creativity, individualism and liberal dancing ( salsa, meringue, mambo, swing). The social dance connects people, does not matter what color of eyes, skin, height, weight and amount of money. When we dance and we feel being watched, we feel more happiest, more beautiful and healthier.



 Would You Like to Dance? 



 Peter Jakobson and Tomas Calai ( Sweden)

 What can you tell about dancing situation in Europe and Russia?

P.J.: In Russia is a fantastic tradition of dance. I mean Russians has very deep understanding of the dance. So that is why we came here. But, if there is a big tradition of classic dance, it is very difficult to understanding modern dance. We think it is important, the dance is looking forward. And we think that, if Russia has already the tradition of dance and it should develop it, go further with what it already has.

We know that we have a big tradition of ballet, and in reality the official dance is ballet. What do you think about this?

Tomas Calai: I think that more the public see the modern dance more understands the modern idea, technique… it is not only about technique but about changing the direction of thinking.

I know that in one of our traditional dance academy it is the willing to open the classes of modern dance, but they are afraid of this…

P.J. Of course, I understand. Because everything new creates the fear. But we should not be afraid and try to learn from each other. In Russia there is art and people know it, so for them should be easier to catch, to understand new techniques.

T. C.:I wanted to add. The difference between modern and ballet is: modern- are questions, ballet- thesis: right or nor right. Modern always asks many questions and people are afraid of many questions. If you want to destroy everything they tell “ NO”. People like rules, systems and modern dance always asks about structure and tells “ I want to try something new” and people become nervous.

 P.J.: But they should not be afraid. Because also ballet was developing. If you look at ballet , you will notice the differences Ballet changed a lot in the past times. I think, that whatever you do you alias need to ask questions, set some goals, think about what you are doing. Without this we learn only the positions ( steps) not process ( philosophy) of dance.

 Interview with Eszteca Noya-hip-hop dancer

Do you want to advise something Russian dancers? What do you think about them?

E.N: I think that Russian dancers are starting to be at the good level, they are in the right direction. The only thing they need is to gain experience. Everybody knows that hip-hop in Russia is a new style, while other countries introduced it in 70s. The main is to do perfect the basis of the style and try to find own style.

What are your impressions about Russia, Russians?

E.N:I like Russia. At the beginning I thought that Russians would be very cold, unfriendly nation. However, when I came here I was positively surprised.

 Interview with Carlos Neto- hip-hop dancer

What do you think about Russian dancers’ level?

I know that in Russia is a high level of ballet, moreover there are many very good dancers in hip-hop but also many very beginners.

What do you wish Russian dancers?

During my lesson I saw energetic people, willing to dance, to develop themselves; they really like dancing. So, I want to wish them…to continue doing this.

Interview with Cavin Adams.

What do you think about Russian dancers’ level?

Good level. Of course, everybody is different- so different levels. Students are very good and they really try and I like this Russian enthusiasm.


 Ensemble “ Nice Friend”- disable children also are dancing!


In the sport and entertainment center “Atlant” the rehabilitation office opened a course of dance for disable children. They did it with the thought of dance therapy. But at the beginning they had problems with finding the teacher for these children. Suddenly, they heard about “music therapist” Marina Snytku. Now, children and Ms Marina are very happy about this lessons. It was proved that music normalizes the blood pressure and improve the vertebral functioning. Marina Snytku calls this method “music therapy” and “dance therapy” which is not connected with medicine.

Moreover, Ms Marina is a manager of another group of ballroom dancers- children with limited abilities called “ Milyi Drug” ( “ Nice Friend”). Of course, all dance are adequate for their abilities but the quality and impression , feelings through dance are no worse than normal. Also they organize some concerts, es . they participated in International program “ Show World” in Ostankino, and among 75 000 of shows the jury liked their valz. Next dream of this ensemble is to dance on festival “ Kreml’s star”.


Duncan Club


Founded in 1998 and located on the third floor of the Sovietsky Hotel, the Duncan Club consists of one large hall, a reception area and dressing rooms.

When asked why she chose to establish a dance school in the hotel, Duncan Club manager Olga Zamyatina said the decision was based on location, hours of access and because the dance hall gets plenty of natural light.

‘What is good is first of all the studio, second the prestigious neighborhood, and also there is no time limit on the studio’s use,’ she said. ‘We are able [to hold classes] until late in the evening. A lot of our classes finish at 11 p.m. or 11:30 p.m.’

Zamyatina, herself a former dancer in a Russian folk ensemble, was dismayed by the strict training to which professional dancers are subjected and sought to establish a school at which dancers could have fun while learning.

‘I wasn’t a very good [professional] dancer,’ she said. ‘But I love dancing and wanted the school to be for pleasure, not for professionals, because in our ensemble they pushed us too hard.’

At Duncan, Latin American dance classes featuring salsa, mambo and the merengue are among the most popular and are taught by native Cuban instructors. The break dancing crew Da Boogie also teaches at Duncan.

Former Bolshoi ballet soloists Alexander Valuev and Nikolai Zagrebin lead beginning and intermediate ballet classes four times a week. Jazz, belly dancing, and flamenco just about complete Duncan’s list of classes.

However, one shouldn’t overlook Duncan’s newest class – striptease. With an additional focus on pole dancing and go-go dancing, it remains to be seen if this class will take off.

Clip cards for one month of eight classes (two classes in one discipline per week) run between $54 and $70 depending on the class. Single-class payment is an option for between $8 to $10.


Let’s Dance – introduction
by Kimberly O’Haver
Moscow has everything you need to pick up a new move for the dancefloor.


Are your two left feet keeping you from getting into the summer club scene? Perhaps a dance class or two are in order before you check out this weekend’s groove at Propaganda.

Small dance schools started popping up in the city about five years ago. Catering to teenagers as well as adults, the schools offer classes with top-notch instructors. Classes in flamenco, break dance, Latin American dances, belly dancing, club dance, ballet, jazz, capoeira and even striptease attract large numbers of students.

Learning to dance in Moscow is a bargain compared with what it costs to take dance classes in the West. In Chicago or New York a single class would cost from $12 to $20, whereas in Moscow prices range from $5 to $10 – quite a deal, taking into account the fact that instructors are often dancers from popular music videos or are former soloists from the Bolshoi Ballet or other well-known theaters.

All the schools in this article offer shower facilities, though hot water may be scarce in the summer months and since there are only a few shower stalls, you may have to wait your turn.

Most schools offer evening and weekend classes for those who work weekdays and various payment options are available. As fledgling businesses led by former dancers with no managerial or administrative background, local dance schools can often seem a bit unorganized at times – so don’t be surprised if classes are sometimes canceled without warning or don’t begin on time.


What choreographs from abroad think about Russian dancers?

-these are some examples

Dancing has become the Moscovite’s favourite hobby. After watching a dance class, I realized that dancing is not simply a hobby, but also a way to solve personal problems. Besides, dancing is a wonderful alternative to a boring session with a psychologist.


Dancing to Let Off Steam

Olga Rybalko, chief accountant with a big office furniture maker, has been leading a double life for two years now. In the daytime, in a severe business suit with her hair meticulously combed, she heads a 10-employee department. Her subordinates say that “She is a dead hand of formality.” How surprised they would be if they caught her at an Argentinean tango club!

Dancing is the only joy I have,” Olga admits. “Since childhood,
I dreamed of doing choreography; it’s only now, when I’m 38, that my dream has come true. Interestingly, when I started attending tango classes, I always felt a strong urge to lead my partner. They quickly made me lose this habit, and this improved my relations with my husband.”

Says Vitaly Kuryatnik, teacher of salsa (a Latin American dance) at a Moscow dance school: “The majority of Moscovites are keen to learn Argentinean tango, Cuban salsa, oriental belly dance, Brazilian Samba and Spanish flamenco. It seems that successful and prosperous Moscovites lack passion, creativity and fire in their daily lives. For them, dancing is a way of letting off steam. It brings them freedom and the joy of living.” Vitaly earns his living providing realtor services; he teaches salsa after work just to feel happy. Most of his pupils are young people. “But in my novice group there is a pupil who is well over fifty. He takes pleasure in learning to dance.”

Vitaly wears an expensive suit and earrings; his shirt is unbuttoned, and his light hair is bundled into a tail. He is showing an intricate movement that a four-person group is trying to repeat. “Well done!” he exclaimed. “At last you’ve stopped twisting the girl’s arm! Didn’t you feel you were hurting her? She’s only smiling to be polite.”

As Vitaly sees it, his pair-dancing classes not only teach the pupils to walk elegantly, but also how to form healthy relationships with other people. Asked how often romance arises between his pupils, he says: “First, you need dancing lessons in order to strike an acquaintance with a girl. After that, you search for a girl with whom to dance at a higher level.”

According to psychologist Alexand­ra Belyyeva, most of the people who attend dancing schools have difficulty in forming close relationships with members of the opposite sex. She explains: “By the way a person dances, you can tell how he builds a relationship. You can tell whether he is soft or aggressive, an egoist or an altruist, whether he has self-confidence or suffers from inhibitions and complexes. If you want to get to know your new acquaintance, you just need to attend dancing classes together.”

Nearly all dancing schools also arrange evening parties. Denis Alekseitsev, a student of Moscow State University, first attended a Latino party two years ago. He says: “How beautiful it was! Attractive people danced samba, rumba, and cha-cha-cha to rousing tunes. It was quite different from the cheerless stamping you see in most nightclubs. I wanted to join the dancers, but I couldn’t without training. So I signed up at a school of Latin American dance. Six months later, I could show my stuff on the dance floor.”

Belly Dancing

Fans of exotic dances who have studied with different teachers say it’s best to take lessons from foreign teachers. Maisun, a beautiful, 50-year-old Turkish belly dance teacher, explains why: “No white man can perform the salsa as a native Cuban does. As for belly dance, it embodies all the entreaty, passion and subtle play – a play that only an oriental woman can understand.”

Maisun came to Moscow seven years ago with her husband. At first, she missed her homeland.
To help get rid of her homesickness, her husband suggested that she rented a small hall to teach Turkish belly dance. “The girls who come to me are slim, jittery, emancipated,” Maisun recounts. “At the beginning, their movements are stiff, abrupt. I tell them to take it easy and be more gentle, reminding them that they are women after all. Nowadays I see that many young wives are eagerly learning striptease with a view to mending their differences with their husbands. Striptease is nonsense. By a single movement of the hip under a long skirt, you can achieve results that you wouldn’t attain dancing naked around a pole. When my husband
is away on an assignment, I give dancing hen parties at my home.
We dance, talk, and share our personal feelings.”

Classical Dance

Creative professionals prefer the more unusual dance trends – traditional Japanese dances, Chinese dances with fans, classical Indian dances, and the dances of African tribes.

Russian folk dances are far less popular. Natalia Shopen, correspondent for Ekho Moskvy radio station,  believes Russian folk dance to be a component part of the study of Slav culture and Slav pagan spiritual practices. She says: “We are not required to perform the movements with great precision. The main thing is to feel your own body’s center, where your energy comes from, to be aware of your body, to feel your association with nature and the land. What do I do when I need to acquire inner stability? I dance, I continue to dance.” 

By Darya Krasnova


New Year with dances in Moscow


In Moscow is very popular to rent a hall ( a club) for New Year party. This is one of this example.

The building is adequate for a disco ( 130-150 persons), good musical equipment.

Celebration is organized form 19 p.m to 6.a.m. You can deiced with part:

1 part- 19p.m-22.30p.m for everybody is disco ( parents, families, friends)

2 part- 19p.m-7 a.m ( for 80 pers.)- price: 2000 rubles.

3 part- 1.30 a.m-7 a.m disco- price: 800 rubles




Not everybody want to set up the dance school. There are some dance teams who want to continue their passion and earn for living. For example : “TRES – SHOW”. It is a group made of 3 talented, professional dancers. Their repertoire is made by various styles, shows. The medium average of duration of their show is 15 min.

Many years experience shows their professionalism. They dance in concerts, evenings, weddings, clubs, festivals.

The main characteristic: they are very energetic. So they are able to attract every client in the hall to dance and the public is never bored.


 First  Festival “ Lessons of Dance” in “ Luzhniki”- for everybody!




To learn how to dance, to enjoy the beauty, movement, rhythm- this is available for everybody. Dance brings positive emotions and cheerful moment is to our life, so that is the reason why organizations of the festival social dance “ Lessons of Dance” maximize the program. In the festival were participating also disable people ( entrance- free).

There were 5000 participants. Guests of this festival could have visited 4 dance floors non-stop where 8 dance teachers from the best dance schools were working. In the same time were some shows from dance school and wheel-dance ( disable people in wheelchairs).


“ World of Dance”- dance project


 Dance project “ World of Dance”- creative organization of different dance studio and dance schools, which are interested in collaboration in the fields: popularization of dances, common advertising, best organization of the events: seminars, meetings, master classes and competitions.

Moreover, they offer ,every new school willing to join this organization, the help in building the web-site.


 Dancing Business in Russia- what are the weaknesses?

Degas “Russian Dancers”Dancing business in Russia Every day become more and more popular among businessmen. Why? Because of a huge amount of TV programs that attract people and encourage them to dance. But to start this business is not difficult. It could be seen from 4 P ( 4 points).

 Degas "Russian Dancers"

 Price and place

Because of the competition on the market the price and the lower level of information given to their clients, and this lead to not understanding the value of the services- the price is not so high.

There are no problems with location. But exists another negative fact, that all schools of dance not differ between them, they are quite the same. If we collected all dancing clubs, schools from Moscow and put them on the same street-ex. shopping street, the “consumer” would drown from indifference of the images, announcements.

Why does this problem exist?

Because of unable specialist of marketing, or to be precise in their absence in some dance schools and organizations. Unfortunately, in our people we notice the total absence of understanding the dance as a product and its usefulness for society. There are not formulized brands. Does not exist the development in quality of the products( dancing services).


On the majority of the announcements we can read that dancing schools offer: R’n’B course ( sometimes written directly in Russian «ЭР-ЭН-БИ») , Sambo, Latino, Valz, tango and ballroom dance.

But now, look in detail:

R’n’B–  more precisely it is a kind of music and not style of dancing.

Sambo– is a martial art. Samba is a “hot” dance, which by the way enters in the same “Latino” mentioned above. The Latino dances ( Latin-American program)  includes 5 dances: samba, cCha-Cha, Rumba, Pasadoble and Jive.

Valtz and Tango are the parts of European program, which contains also: Vienne Valtz, low Foxtrot, Quckstep.

Latin-American + European program =  Ballroom dances

So, what we can notice that in our dancing schools are used terminology, but with the wrong meaning, so can work there professional teachers? The answer is known.

Improving this negative fact some schools can be differ from others. For example, new opened school Fred Astaire attracted many clients thanks to good, real, “grammatical” marketing strategy in Russia: teaching of social dances- easy, fast and cheap so achievable for everyone, all pedagogues receiver certificates Fred Astaire ( International school, existing abroad and which collaborates with World Dance Council); advertising in the dancing championships ecc. Finally, Fred Astaire managed to collect VIP-public, among who dancing is becoming more and more prestigious.

Development and information

Do you know that in Russian Federation exists Russian Dance Organization (ОРТО), which connect more that 30 dancing directions? And this OPTO is a part of International Dance Organization ( IDU) and they organizes many Championships of Russia, Europe and World. And in Russia exist specialists in electric-buggy and hip-hop. If many of you did not know it I would not be surprised. Lack of knowledge is the effect of bad process of informing the society. If people do not know about organizations they do not see any perspectives for development in dancing field, so the flow of young people is decreasing.

But something was moved in a good direction. OPTO started working on the project of entering on the mass market.

What are the conclusions?

To enter on the dance market in Russia is easy. But not forget to valorize your marketing strategy. If you from the beginning of business you will “study grammatically” the market, and its sectors, in which you are interested in, you will save the business from losing in the future.

Dancing is becoming more and more popular that means that the “ungrammatical” knowledge of society is decreasing. People become more consciously- before choosing the dance school, they will read about it in the Internet or other resources. And , finally, these clubs and dance schools which know offer the course of SAMBO and ЭР-ЭН-БИ (R’n’B) will be obliged or to start from the beginning or to say goodbye to such interesting business.


New: National Association of Clubs, Schools and Studio Dance in Moscow


 In Moscow was opened a new non-profit organization- National Association of Clubs, Schools and Studio Dance (НАСКТ) . The members of this association can be everybody from dancing business.

The idea comes from the fact, that in the last years in Russia were opened many organizations which collected ex. Bankers or owners of beauty-salons /fitness-clubs, and these associations take benefits from this collecting. Although they are competitors on the market they have the same goals: to increase profits, attract clients, improve the quality of services, which they offer.

·         to create better conditions for development of dancing services in Russia

·         the popularization of dances

·         to create equal standards among participants on the dancing market


How to set up own business- Dance shop ( accessories)


The market of dancing accessories could be describe in one phrase: “ Small but efficient”. Competition is quite absent and profit is 30-40 %. Moreover, demand often is bigger than demand.

If at the beginning of the XX century society did not have enough time for dancing, nowadays  to know moving in a attractive, beautiful way, at least in Russia, is a question of prestige. So, becomes very important to find something interesting to put on. Finally, the market of dancing accessories is developing.” In the year 2000 when I started my business, the majority of my clients were  people from “art world”, I mean- students of ballet schools, professional dancers.”- said Tatiana Nikolenko, the director of a shop “Dancer”. “Nowadays, the circle of my clients is wider. Since 3 years is being created a new hobby-class, which is made by people who like dancing”.



Academy of Dance-an artistic project

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 “ Academy of Dance”- is a social organization which learn to dance clubbing dances, which was born in 1859-1892 years by A.F.Redlih. This time o the first floor was Russian Gymnastic Organization-one of the first sport organization in Russia.

“ Academy of Dance” is an artistic project opened for everybody, which connects: dance, music, theater, painting. The only limit is participants’ professionalism.
This academy also helps other artist to show their abilities, organizing meetings, shows displays of painting, competitions and concerts.



 Irish dances abroad…

There are Annual Irish Dancing Feiseanna (Competitions for Irish Dancing) in Minsk, Kiev, Odessa and Moscow, with more than 20 Irish Dancing teachers and schools in the region.   Who is to say the future Irish Dance show won’t originate entirely with Dancers and Choreographers from this region!

There are many reasons why this type of dance is so popular:

–      One of them is that Irishmen even nowadays, at their ordinary parties still dance their traditional dances, which originated in ancient times

–  What’s more: people, who get together for a party night in a small village of any country, dance something else rather than a classical ballet!

–      The thing about Irish dance is that in the beginning of XX century it was supported by: Irish government! They set up a system of competitions and gradations, so that everyone could try to dance a traditional Irish dance for a group of experts and get a certain appraisal for his or hers dancing skill.

There is one more advantage of Irish dance compared to, for example, Spanish – they don’t use their arms, but they do incredible things with their feet! And it seems that a Russian soul, which is used to quadrilles and round dances as well as to loud and noisy parties, welcomes an opportunity to stamp loudly. The truth is that once you saw a reel jump or hear steady shuffles, you can’t stay indifferent. Every now and then Russian dancers go to Ireland to learn Irish dance and to get their skills tested.

Every year in Holland is organized a festival of Irish dances. Russians always get the majority of the awards. Yulia Romashko is one of the Russian winners, with who here is presented interview ( in Russian).

I think that it is worth noticing the most important things from this short program:

–      Irish Dances became famous all around the world after 1994, when Michael Flatley’s shows something completely different from traditional ballet. Thousands of people from different parts of the world wish to learn Irish dances after seeing the girls, hovering in the air, and neat lines of hoofing guys.

 –      How was the beginning?

In Russia, at least, dancers started watching videos, movies, repeating the movements. After, began invite “masters” from Ireland , for example Michael Flatley. He told that Irish and Russian people have really a lot in common and he personally thinks that he was in the previous life a Russian. How told Yulia Romashka “ This is intersection of cultures. Irish people fill like Russian, Russian fill themselves as Irish people”.

–      Why do we have the competitions?

Yulia Romashka said: “ We ( Russians) are lazy so competitions give the stimuls to work, to do the best.”

 For majority of the dancers Dancing isn’t neither the commercial thing nor the hard work, but the holiday what they prepared for them and viewers.

In Russia The Moscow Open Feis is held at the end of September each year,
There is Irish Dancing at Iridan Irish Dancing School Moscow, Shamrock Dance, Mirkwood, Maria Singal, Moonlit Valley, Mervant & St Petersburgh Ceili Club to mention but a few of the 9 or more Irish Dancing Schools in the region.

Irish Dancing in growing and developing in this region – the Tri-Nations of  Belarus, Russia and Ukraine, already with more than 20 Irish Dancing Schools, and 5 Irish Dance Feiseanna.



Dance Studio “Trianon” exists from 2007.. This is a studio of the historical dances, which is a member of the international Association Societa di danza, about which is written on this blog –section- Milan.

The director of the studio is- Elana Tarasova, who is an economist and a painter, but her main business are-dances.

tarasa-elanova  grafturgeneva



What are our associations about Russian dances?

That the majority- 80 % will respond- Russian ballet.


 Ok, maybe we also know the answer on the question about one of the most famous ballet- performances- “ Swan Lake”, but do we know something more?


 ·         The original purpose of the ballet in Russia was to entertain the royal court

 ·         The first ballet company was the Imperial School of Ballet in St. Petersburg in the 1740s

 ·         There are several methods of ballet in Russian ballet. The most widely used in the Vaganova method, which was named after the very famous ballerina and teacher, Agrippina Vaganova (Russian: Агриппина Яковлевна Ваганова); that’s why Russian ballet schools have trained many shining stars of the dance world.

 About  Vaganova method: http://en.wikipedia.org/wiki/Vaganova_method




It is common in the Western World to consider the jumps and mimics of the traditional Russian dance to be the result of cold weather of the Nothern country. For example dance as “Prisyadka”, was  invented by Russians only in order to get warm.

Indeed, most of the Russian holidays come in the fall and in the winter after the end of the agricultural work. At this time the fun would begin starting with a prayer and followed by lavish food and drink, singing and dancing, and finally ended up with a cycle of fist fights called “wall against wall (stenka na stenku)”. After a short break the whole procedure would resume. 

According to the experts, extreme dancing in a cold weather was an optimum case of continuing fun outside; at that time it was not common to celebrate inside by the table, watching TV.


 The legend of the dance- “Preesyadka”: https://dansepiration.wordpress.com/2008/11/07/presyadka/


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