DANCE inspires DESIGN

Women dance-normal, but bananas, cars too ?!

Women dance-normal, but bananas, cars too ?!

Today everybody is dancing! Dance is the fashion, but also – art. This specific way of art became very efficient tool for marketing. Advertising takes from reality the carateristic things and brings them to “ marketing fairytails”. Danicng, moving bodies attracts the client, add the energy to the advertiing. Examples: Nike woman, Carmen, Chiquita and others.

In the past years we noticed the fashion for the dance ( in Poland is very noticeable! ). TV programs change only the name and the style, but still the subject remains the same- DANCE.

We dance willingly, but also we admire dancers. This was proved by Nike company, which used in their advertising spots dancing choreographies. For Nike dance is one of the “ cleanest” ways to express the individuality and creativity. It is the symbol of freedom, moving and rhythm. (“Nike woman” from 2005 is focused on young, energetic women who appreciate also the active way of living.) Choreographie for the advertising spots for Nike were invented by Jamie King-one of the best modern choreographers. The main reason of his collaboration with Nike was to encourage people to dance. Every spot shows dance from different perspectivies, but always dance is shown as an energetic, dynamic way of moving.

But all this started in 1944, when was created Miss Chiquita. In 1987 artist Oscar Grillo, who created Pink Panther changed Chiquita into the woman. Since this time, Chiquita is known as charming woman, so why not to represent her in the red dress like the dancer of flamenco?

The world is going crazy, because of the dance. Not only people are dancing, but also subjects. Modern advertising, using new technologies very often represents subjects in surrealistic way. Crossovery Nissana created for having fun in the city, also uses the dance in its adveritsing. It shows how cars are dancing, very surrealistic, in the city. Nissan Qashqai+2 and Nissan Murano are like dancers from TV program “ You Can Dance”. Dance is first of all the way of moving, the movement is also the speed. Many companies noticed that dance is a perfect reflection of the speed and dynamism.